Our Green Mission
The ins and outs of our sustainability mission, from tree planting to creating local employment
We’re serious about sustainability.
We are all fully aware of the environmental crisis. We’re not here to lecture you on that. We’re here to say that while the Earth may be in trouble, we still believe there is hope.
We have been inspired by companies like TOMS Shoes, Warby Parker, Cotopaxi, Patagonia and more to build a business that does good in the world. The business that was most inspiring to us has always been Ecosia; a search engine that plants trees with the ad revenue they generate (if you don’t know them we seriously suggest checking them out).
Inspired by Ecosia we set about building a business that can have a real impact in the fight against climate change.
Did you know?
Purchasing just one of our products can offset the emissions of a petrol car driving around the entire Earth’s equator . . . . . twice
The impact your purchase has.
Every time we sell a product on our site we commit to planting 100 trees. On average, each one of these trees will each remove 50 kg of CO2 during an expected 15 year lifetime. Combined, that is a conservative estimate of 5,000kg of carbon removed from the atmosphere for every product we sell!
To put that in perspective, buying just one workstation on our site will roughly offset the emissions produced by a petrol car that drives 30,000km; that is over 2 laps of the Earth’s equator.
This impact would be impossible to make without you, the customer. We know that measured impact is important so we are committed to producing quarterly update videos and to build an online community based on our shared values. We will let you all know how the trees YOU planted are doing and the difference you are making to people’s lives and the environment. Because planting a tree is not a once off benefit, it has a lasting impact.
How do we actually plant the trees?
We have partnered with some of the world’s best and most trusted tree planting charities to plant our trees at scale around the world
How we efficiently plant trees at scale.
To plant our trees we have partnered with some of the world’s best tree planting charities including the amazing Eden Reforestation projects. Our charity partners like Eden are reliable, vetted and they are located all around the world. Unfortunately, climate change is having the most detrimental impact on the poorest countries in the world. Our tree planting partners operate at scale to sustainably plant trees in locations all around the globe, from Nicaragua to Nepal and Madagascar to Mozambique. We donate between 4 to 20% of the total sale price (not just of the profits like a lot of companies) to these amazing partners.
Our tree planting partners only plant native species trees. They never plant or introduce any invasive species at any of their project sites. Some of our partners also plant a percentage of agroforestry species for sustainable community use only; we do not support monoculture planting. These small agroforestry areas prevent the local communities from going into newly restored forests and provides greater community benefit and involvement in the project which is intrinsic to a projects long-term success.
Our partners use various tree planting methods depending on the site location and requirements. These include: singling or farmer managed natural regeneration, seed balls, seedling nursery, bare root transfers, and mangrove propagule planting.
What about your manufacturing, is that sustainable?
We only ever use FSC certified timber which means it is responsibly sourced. We also use 100% recycled and recyclable packaging and get our products manufactured locally, reducing transport emissions and supporting local jobs.
Like we said, we are serious about sustainability and our choice of materials reflects this. Firstly, we only use FSC (Forestry Stewardship Council ) certified timber which we purchase from an Irish distributor. The FSC system allows businesses and consumers to identify, purchase and use wood, paper and other forest products made with materials from well-managed forests and/or recycled sources, ensuring our forests are alive for generations to come.
Secondly, we opted not to use any plastic packaging where it can be avoided. Our paper bubble wrap is a plastic-free packaging option. This paper is 100% recycled, and is also 100% recyclable with biodegradable material (please do bear in mind though that due to the recycled properties of our paper bubble wrap, it has a slight odour).
Furthermore, our products are manufactured locally in Shrule, Co. Mayo. Manufacturing locally reduces transport emissions and provides employment in rural Ireland. All of our workers are paid a fair wage for their work and we consider ourselves lucky to be working with them.
Sustainability beyond the trees
To make a tree planting project a true success requires a key ingredient; local buy-in. Our exceptional tree planting partners work hard to make this happen
Sustainability beyond the trees.
Sustainability is not just about the environment, it’s about providing sustainable jobs. To ensure the success of a tree planting project we need the support of the local community. In return for their support, our tree planting partners help locals to be lifted out of poverty and to build a sustainable career via reforestation and education.
Our partners hire local villagers to plant the trees your product purchases fund. In this way, our partners alleviate extreme poverty within the impacted community. The villagers now have an economic incentive to ensure the wellbeing of the restoration project. They also have a sense of ownership over the trees and restored forest and they protect it with great care.
A minimum of 10% of the trees to be planted are agroforestry species (fruit, fodder and construction species designed to provide food security and benefit legitimate human needs). Over time these trees become a source of sustainable income. Our partners also do as much as they can to supply the local villagers with alternative fuel sources (fuel-efficient dry wood stoves and solar parabolic stoves), which reduces and/or eliminates their dependence on charcoal. In some sites our partners even hire forest guards as part of the labour force to protect the forests from illegal logging.
These steps result in the most important aspect of our tree planting projects; the villagers fall in love with their forest. They also recognize and benefit from the restored forest through an increase in fisheries, improved farming, cleaner water and the formation of microenterprises.
This is true sustainability.